Blog Whiz:


Facts About Business Blogs

• Technorati currently tracks over 60 million blogs. Message: Business blogging is no longer ‘cutting edge’ and is quickly becoming mainstream.

• According to a recent Pew Research's Bloggers Report (July 2006), “64% of bloggers say a reason they blog is to share practical knowledge or skills with others.” This is you!

• Google™ and other search engines tend to favor blogs mainly because of the continually updated content. Upshot: Higher search rankings for your business site.

Contact BlogWhiz Today!

We'll be happy to talk to you about how a business blog can improve communications with your customers: (888) 426-0203.

McAfee, Inc

 

A Blog for Small Business

The Business of Blogs

Chris Kane, Blog Whiz

What business blogs are and why you need one

What it is —

A business blog site is really a business website on steroids.

What a blog can do that an ordinary website can't:

It looks like a website, acts like a website and it IS a website. BUT, a business blog site contains some really powerful features that ordinary, non-interactive websites do not. Here are some examples of what a blog site can do that an ordinary website cannot:

  • You can write articles and other content for your blog AND place this content "live" on your website without any assistance from a webmaster AND without any special software. Now, you're free to communicate directly with your customers.
  • "Blogging" (placing content on your website) is EASY to do. If you can use Microsoft™ Word™ or Outlook™, then you can handle a blog. It's that simple.
  • With a blog, customers and clients can have a conversation with you. This is VERY powerful. A blog is an "opt-in", direct marketing medium that allows customers and visitors to praise, criticize and ask questions. Blogs are fully interactive.
  • Blogs employ a HUGE free-publicity tool called a subscription "feed." With one click, any interested person can "subscribe" to your blog and be automatically notified whenever you place (or, "post") more content on your blog site.

Why a business blog is important for you and your business:

If you are concerned with attracting new customers and sales while keeping your current clientele happy and loyal, then you need a blog. Business blogs spell online success:

  • Business blogs create "BUZZ" on the Internet for your company, products or services. Sometimes called "viral marketing," buzz is a direct result of your conversations with your customers. They become evangelists for your firm.
  • Search engines LOVE blog sites. Blogs typically enjoy high search rankings and are placed high up on search results pages, ahead of many competing websites.
  • Your blog enhances your reputation and credibility within your industry or profession. Sure, there are other experts. BUT, if you're blogging on the subject, your business becomes the recognized authority.
  • Ten years ago, many businesses weren't even on the Web. Today, the blog site's interaction with customers is so POTENT that within 5 years all business websites will have to include blog capability – or yield core competitiveness to rival firms.

Why your business needs BlogWhiz to create and install your blog:

Right now, individuals who want to start a blog merely have to create an account with SixApart's TypePad or Google's Blogger and jump in. But, you run a serious business.

  • You don't have the time to play with technology. You didn't design or build your present website. You don't fool with your computer network either. Why mess around with something as important as your blog platform? BlogWhiz knows blogs.
  • You want a consistent "look and feel" for your online presence. Free, "do-it-yourself" blog templates don't use your business' branding and style. They don't even use your business' URL (Domain Name). Great for independents, free blogs are a poor solution for serious businesses. BlogWhiz installs business blogs.
  • You want to drive traffic to your business website. "Do-it-yourself" blog solutions almost always require you to use a foreign server. This completely defeats the benefits of search engine ranking and increased visitor traffic of a blog integrated with your business site. BlogWhiz understands website integration.
  • You may want multiple authors blogging for your firm. Your law firm may have several (or more) attorneys that want to blog. Your business may have marketing, public relations or customer service mangers that would be excellent blog authors. BlogWhiz platforms allow multiple authors.
  • You need a "turnkey" solution. Your business blog needs to be ready-to-go and fully functional from the get-go. Technical issues like subscriber feeds and traffic stats need to be programmed in ahead of time. The blog needs to be easy to use for computer novices. BlogWhiz provides a complete business blog solution.
  • You need a reasonable and very affordable blog installation. "Free" is hard to beat until you realize all you're missing. Your business can afford the cost of creating and installing a business blog especially when you consider the return on investment possible with a business blog. BlogWhiz is not expensive.

A BlogWhiz business blog is a smart investment!

Obviously, you cannot afford to miss out on the competitive advantages offered by business blogs. Call BlogWhiz at (888) 426-0203. We'd be more than happy to explain how you can change the way your business connects with its customers.

It's time to start the conversation!

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