Blogs for Business & Industry

Changing the way businesses connect with customers

Here's why you need to blog: A blog is a dynamic website that contains exciting new features that all traditional websites will need to include in the very near future. These features give blogs real power and influence. It follows then that those who become practitioners of this new technology gain real online muscle and authority.

Want to understand what a business blog is about and why you should use BlogWhiz? Please visit our Blog Facts page.

What can a business blog can do for your firm? Try these on:

• Enhance your reputation and credibility: Your blog gives your voice real authority and weight. Your blog counters misinformation and media errors. Place knowledge where it belongs — directly in the hands of your customers.
• Increase goodwill and brand awareness: Reinforce your marketing and sales efforts. Create goodwill with a positive message about your products, services or industry by engaging a receptive audience.
• Vastly improve customer communications: Your blog is a conversation that provides invaluable feedback and information. A blog avoids all the “spam filtering” that frustrates your online eZine or Newsletter.

Businesses and professionals benefit from blogging!

Today, Technorati is tracking 63+ million blogs. Many of these blogs were started by reputable professionals interested in business, law and the community. Business blogs are for those who want to put a human face on the company, subject or cause. Here's just a few examples of likely blogging candidates:

Vision for Success — How your business can tap the power of blogs:

• Customer Relations. What would it be worth to you to have your organization positioned out front on specific industry and social issues? Affected readers could be presented with timely updates as issues develop, whether they involve regulatory actions or product recalls.
• Direct Marketing. How great would it be if customers "opted-in" to your blog? Blogging unleashes the full potential of direct marketing with none of the annoying pitfalls. Readers seek you out and can subscribe to your RSS feed.
• Product Planning . How powerful would it be if your planning team could receive input directly from the end-user during the development process? How much better could it be if they could respond with questions and feedback? This is the very premise of the business blog.
• Employee Recruiting. How important is it that the best and brightest in your field learn about your organization and have a favorable opinion of you? A blog that talks about your organization with potential recruits is valuable beyond measure.

Obviously, you cannot afford to miss out on the competitive advantages offered by business blogs. Call BlogWhiz at (888) 426-0203. We'd be more than happy to explain how you can change the way your business connects with its customers.

It's time to start the conversation!

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